The California Faculty Association (CFA) is a union of 23,000
professors, lecturers, librarians, counselors and coaches who
teach in the California State University system.
CFA had an aging website that was not user friendly and couldn’t
be updated by CFA staff. It was visually outdated,
difficult to navigate, and both visitors and staff reported that
they were not able to find what they were looking for.
The website’s inflexibility put great strain on the organization.
The communications department couldn’t make updates directly,
which meant the IT department had to divert valuable staff time
to perform the updates and solve problems like facilitating
online voting for contract ratification. To make things worse,
the chapters resorted to building and updating their own sites,
scattering valuable content across many different domains.
CFA had heard about the results Digital Deployment had achieved
for another client, so they invited Digital Deployment to demo
their technology and discuss their process. The conversation
brought many new options to light that CFA hadn’t considered,
such as hosting the site externally and having their development
partner use a proven method of interviewing stakeholders and
facilitating the website development. Within two months, CFA
hired Digital Deployment to redesign the website and work its
magic. Eight weeks later, CFA launched a new site, on time and on
Communications empowered: Today, the communications department
has numerous staff updating the site on a daily basis, making
major changes with ease. CFA sends out a weekly newsletter using
posts from its website using Digital Deployment’s Bundle and
Blast™ technology, all without assistance.
IT-Free: The IT department is completely free of
the burden of maintaining the site. CFA instead receives
unlimited support, monthly website updates, and hosting directly
from Digital Deployment as part of its comprehensive Service
Level Agreement (SLA). Questions sent to Digital Deployment from
the California Faculty Association are answered within one (1)
hour, on average, and resolved within one day.
Chapters empowered: CFA found the technology was
so easy to use that they were able teach all 23 chapters how to
make updates to their own “Microsites” — separate sections of the
website with a slightly different look and feel that reflects
each chapter’s unique brand. Using workflow management tools,
each chapter is empowered to maintain their own content and
approve content locally, while CFA administrators can feature a
chapter’s content on the homepage, cross-post content to other
sections, or bundle any chapter’s content into e-mail blasts.
Ongoing support: Once the site was live, CFA
found itself having to solve new problems on the web. Within the
scope of its Service Level Agreement with Digital Deployment, CFA
was able to facilitate online voting to allow faculty to ratify
their contract, add a “contract countdown” timer to the homepage,
and integrate “e-mail your local editor and/or legislator” 3rd
party tools to help them accomplish their goals.
Four years strong: Four years and one design
“refresh” later, CFA is still working with Digital Deployment and
is satisfied with their ongoing partnership.
“You are doing a heroic job on the CFA web site, getting ready
for the vote to start Monday. We appreciate and all the
upgrades, and just want to say thanks!!”
—Alice Sunshine, Communications Director, California Faculty