Sacramento Area Sewer District, or SASD, had an aging website
that was not user friendly and couldn’t be updated by SASD staff.
It was visually outdated, difficult to navigate, and both
visitors and staff reported that they were not able to find what
they were looking for. Perhaps most importantly, it didn’t
represent how much this organization cares about its customers.
Originally SASD sought only a technical solution, but later
greatly appreciated the value of the 5 Phase Process. What
started as a desire to be able to update content without waiting
on a third party turned into a complete rethink that transformed
the way they communicate their commitment through the website.
We decided to make no assumptions and start from scratch with a
full 5 Phase Process. We felt the discovery conversations would
be critical to helping this agency communicate their mission and
commitment to customer service. Through the use of stakeholder
surveys, user stories, and Exploring your Purpose activities, we
were able to get to the core of why they do what they do. We were
surprised to be so inspired by a utility provider, but when it
came down to it, this group’s caring for their customers was so
obvious that it informed site architecture, design, and even the
choice of language used on the new site.
We decided to use action-oriented words for the main navigation
to help communicate the organization’s customer service
commitment in a friendly, approachable manner. One of the most
important outcomes of the design was to keep the phone number and
search box front and center, along with the “I want to” drop down
box to help address the reality that often, by the time a
customer visits the website, they are already frustrated.
SASD communications department staff are now able to update their
content at will, using intuitive, beautiful administration tools.
They receive prompt attention when they have questions or need
ongoing support to help them fulfill their mission.
“I wanted to shoot out a quick email to let you all know how
pleased we are with the recent launch of SASD’s website. The
project was managed beautifully (thanks, Sloane!), and the
technical support was stellar and prompt (Jason, Cole, Dennis
and Haley). Please pass along our kudos to Fuel’s team, as
well. The design is top-notch.
Working with companies like Digital Deployment makes our jobs
easier by allowing us to do what we’re experts at and letting
your team do what you’re experts at. Job well done
We look forward to continuing to work with your team!”
—Nicole Coleman, Communications & Media Officer
Sacramento Area Sewer District
Rocky is our first Business Development Manager. Rocky is an
accomplished relationship builder with a strong commitment to
helping clients succeed, most recently serving as a sales
representative for Paychex, Inc. During his five years with the
company Rocky successfully developed hundreds of new
relationships with clients in a variety of industries, regularly
exceeding sales revenue goals. He will be working closely with
Carsen Anthonisen to develop and manage Digital Deployment’s