“Mac” (short for Michael Alan Clemmens) is the CEO of Digital
Deployment. He is responsible for the growth of the company,
recruiting and retaining top talent, and standing for Digital
Deployment’s culture and values.
Mac’s passion is empowering institutions, associations, and
non-profits to communicate online and better connect with their
users while teaching them how to build measurable and
sustainable business value.
Mac is also a co-founder of GrogTag, a service for homebrewers
to design and create their own labels, coasters and more online.
Since its inception, GrogTag has shipped over 1M products to over
25 countries worldwide.
Like Digital Deployment, Mac is committed to the local community.
He currently serves as Vice Chair, Public Policy for the
Sacramento Metro Chamber of Commerce and is a board member
of Stanford Youth Solutions, the CSU Monterey Bay Foundation and
the Comstock’s Editorial Board.
Mac is passionate about establishing internship partnership
programs with several regional schools while
introducing students to the many interdisciplinary aspects
of website development though Hour of Code, NextEd, Linked
Mac was named 40 under 40 by the Sacramento Business
Journal, was featured on the cover of Comstock’s Magazine as a
change leader, and received the 2017 Young Alumnus award from UC
Davis. In November 2014 and again in 2015, Mac was invited to the
House to advocate for Net Neutrality.
Mac is passionate about supporting the arts. To this end, he held
two Sacramento screenings with George Takei to raise money for
Allegiance, the first
broadway musical to address the internment of Japanese citizens
In 2009, Mac cofounded a San Francisco-based 501(c)(3) non-profit
called Reason to
Party which throws parties to raise money for local charity
while engaging a new generation in philanthropy. To date, Reason
to Party has expanded to other cities and raised over $500,000
for local causes, garnered media attention from Forbes, The
Huffington Post, CBS, and many others. Most recently, Mac helped
inaugurate Reason to Party’s launch in New York City at the
NASDAQ in Times Square.
Mac holds an MBA from the Graduate School of Management at
University of California, Davis and a BS, Computer Science from
CSU Monterey Bay. Mac is a fellow of the American Leadership
Forum (Class XIX) and a member of Vistage.
In his spare time, Mac sings, paints, travels, plays the piano,
does CrossFit, and pursues his passion for photography and
Conference season is upon us, which means we’re out and
about meeting with clients, catching up on new industry
trends, and making new connections. Here’s a “quick” list of our
conference destinations this year. If you’re going to be at one
of these conferences, let us know – we’d love to catch up.
Last month, I was extremely honored that Digital Deployment was
selected as a Small Business Development Center success story and
recognized by two members of Congress: Rep. Doris Matsui and Rep.
This was all made possible thanks to you—our clients, who have
been with us the entire way. You’ve allowed us to thrive in our
hometown, remain rooted in our values, and yet reach across the
country and rise to the challenge of building great sites for
outstanding organizations. Thank you!
Just as buildings need to have wheelchair ramps, modern
websites must comply with various accessibility and web
standards. The U.S. Access Board has just published a final
ruling that takes effect January 18, 2018, and has revised
Section 508 (the part of federal law that defines web
accessibility standards) to include WCAG 2.0 (a modern,
independent standard for websites.)
Please find the information and webinar recording from Mac
Clemmens’ talk: the Art and Science of Search Engine
About this Talk
85% of all users looking for information online start their
investigation using a search engine. When your members, the
media, and others are researching issues important to your
organization, does your association come up in search results?
Are you a thought leader? How are people finding your site, and
why are they visiting?
Digital Deployment CEO Mac Clemmens and 3Fold Communication’s
Gordon Fowler appeared on Studio Sacramento with host Scott
Syphax to discuss how the Millennial generation approaches
the rules of career and success as entrepreneurs.
Since we last updated your site, the FCC voted to uphold “Net Neutrality” by reclassifying the internet as a utility. This creates a statutory backing for the time-honored principle of ensuring that all internet traffic is treated equally—ensuring that no “sponsored” sites or internet-service-provider-endorsed sites would load faster while other sites would load more slowly. This means that Comcast, Verizon, and AT&T will not get to build new “premium lanes” on the internet and then charge site operators to use them. In our view, this is good news for you.
You may have heard about the “internet slowdown” that is
happening tomorrow. While the term “slowdown” isn’t accurate
because the internet will be running at full speed, many
prominent sites like Netflix, Vimeo, Etsy, and more will be
displaying a symbolic “loading” symbol to protest recent actions
by the FCC to eliminate network neutrality.
When Digital Deployment came together and clarified its mission two years ago, it prioritized “Happy Shiny People” as our main focus. We recognize that health and well-being is essential for any other kind of productivity. To us, Happy, Shiny People are like food, water, and shelter in Maslow’s hierarchy of needs: without them, little else matters. When present, people and companies naturally ascend to self-actualization and high performance.
It is a proud moment for Digital Deployment. Last month, we were
selected to overhaul all the digital properties for the Education
Writers Association as part of a pilot program for the Gates
Foundation. It is the first of five pilots, and it is going to be
the foundation’s standards-bearer for quantifying and driving
We had a seamless kickoff with EWA at Stanford University on
Saturday, thanks to Carsen Anthonisen and Nick Harding.
Journalists from the New York Times, Wall Street Journal, etc.
passionately expressed their vision for their new site.
After attending the TEDx Sacramento
morning salon a couple weeks ago, it’s safe to say we’re
hooked. We heard there was an evening salon coming up and we were
all excited to attend.
The evening salon last night had a very inspiring theme – “From
Struggle to Strength.” We had the opportunity to view three
videos, listen to a fantastic band, and (the best part) watch
LIVE TEDx talks!
Two bills introduced in congress — the Stop Online Piracy Act
(SOPA) and the Protect IP Act (PIPA) — attempt to stop the
illegal copying of movies, music and other forms of digital
Fighting online piracy is important. The Senate and the House
have good intentions by going after pirates, but these two pieces
of legislation are simply the wrong way to do it.